Research & Planning: Conventions of a Dramatic Film Trailer

Trailer of Robert Bernstein's 'Diana' (2013)

Typical conventions present in a Dramatic Film Trailer

• Production companies/distributors shown at the start
• Relaxed music throughout
• Dramatic establishing shots, use of a lot of high angles and bird eye view shots
• Fast cuts, to show the pace of the film (and to add to the drama)
• The lines are meticulously picked, to reveal plot but not give away the ending
• Usually follow one, possibly two main characters throughout the film
• The climax of the film is shown
• The music changes as dramatic events are presented
• A relationship is usually followed
• Conflict and drama are shown eg. arguments
• Tears and shouting add to the drama
• The main cast are introduced using a montage of their appearances, followed by a screen showing their name
• The film's title and release date are shown at the end of the trailer

Research & Planning: Conventions of a Comedic Film Trailer

Trailer for Adam Sandler's 'Grown Ups 2' (2013)

Typical conventions present in Comedy Film Trailers

• Upbeat, happy music from the outset
• Montage of clips throughout the film, usually introducing the theme of the film
• Titles are usually found at the start of the film
• Ongoing written narration, titles revealing the plot of the film
• Key comedic lines from the film are shown
• Usually a lot of laughter is used to encourage viewers that the film is funny
• Jump cuts are used a lot, usually not in chronological order
• The main characters and the stars of the show are introduced
• The trailer is comprised of the comedic highlights of the film
• At the end, the film's release date is usually shown in a large font